SWEENEY DESIGN

Visual Development
&
Art Direction

Crafting cohesive visual worlds through direction, mood, and real-time exploration.

Visual Direction Strategy

Defining tone, color language, atmosphere, and storytelling intent before production begins.

Style Frames & Key Imagery

AI-accelerated look exploration refined through cinematic composition principles.

Pitch & Proof-of-Concept Visuals

AI-accelerated look exploration refined through cinematic composition principles.

My Approach

· I use AI as a rapid ideation tool.

· I curate, refine, and direct outputs.

· I design production workflows that support creative
intent and real-time iteration.

· I design production workflows that support creative intent and real-time iteration.

· I apply real production knowledge to ensure feasibility.

· I focus on cohesion, not just pretty images.

Deliverable Formats

· Visual Direction Deck (PDF)

· Style Frame Collections

· Unreal Mood Tests

· Look Bibles

· I focus on cohesion, not just pretty images.

Ideal Collaborations

· Directors exploring tone

· Producers building pitch packages

· Studios transitioning to real-time

· Indie teams needing cohesive art direction without full- time staff

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